This is going to sound strange, but at Syverson Strege we believe that money is only important to the extent that it allows you to enjoy what you want to do. As our co-founder, David Strege, says, “Money is just a tool.” We refer to this concept as “values-based financial planning” which is based on a book written by Bill Bachrach in 2000 titled “Values-Based Financial Planning: The Art of Creating an Inspiring Financial Strategy.” If you are an existing client, you may have heard us bring this up before. But what is it exactly?
Values-based financial planning is about figuring out what you want out of life first and then designing a financial plan that serves as a roadmap to get you there. This sounds intuitive, but realistically it’s tempting to find solutions before you know where you’re going. This has often been the case in the financial advisor industry which historically has been sales-based. Insurance, annuities and investments often get sold first without fully considering how they get integrated into your financial life. It’s like starting to build a house without first designing a plan with an architect.
The first step is to understand what you value about money. At Syverson Strege, we guide our clients through a discovery process to determine your top five values. Some examples that come out of this conversation are “security,” “freedom” or “making an impact.”
There are three components to your financial life: financial independence, family legacy and philanthropy. We use the pyramid below to help clients understand the natural progression of how values get prioritized working from the base to the top. Of course, there are no wrong answers through this process. The key is finding out what answer is.
The next step is to turn these values into specific goals. Perhaps one of your values is to feel secure, but what does that really mean? For many, that could mean ensuring you have enough resources to live comfortably for the remainder of your life. It’s important that you keep the following items in mind as you develop goals:
Once goals are clearly defined, the financial plan can serve as the roadmap to ultimately get you from where you are now to where you want to be. It’s vital that these goals get revisited and retested on an annual basis. We want to help you experience the payoff of reaching the goals that align with your values.
If you’ve been dreaming about an idea, please don’t hesitate to reach out to the team at Syverson Strege so we can help make your dream a reality.